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“CASHVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money” is a marketing book by Drew Eric Whitman that was first published in 2008. The book offers readers an insight into the advertising world and how to use advertising to create successful marketing campaigns.
The book is divided into 9 chapters that cover various topics related to advertising and marketing. The first chapter provides an introduction to the principles of successful advertising and the importance of developing a good advertising strategy. The second chapter covers the psychology of advertising and how to use it to your advantage.
The third chapter is all about headlines and how to create attention-grabbing headlines that will make people want to read your ads. The fourth chapter covers copywriting and how to write effective copy that will persuade people to buy your product or service.
The fifth chapter focuses on design and how to use design to make your ads more visually appealing. The sixth chapter covers branding and how to create a strong brand image that will help you stand out from the competition.
The seventh chapter covers direct response marketing and how to use it to generate leads and sales. The eighth chapter is all about media buying and how to choose the right media for your advertising campaigns. Finally, the ninth chapter covers the importance of testing and measuring your advertising campaigns to ensure they are successful.
Overall, “CA$HVERTISING” is a comprehensive guide to advertising and marketing that provides practical advice on how to create successful advertising campaigns. The book is well-written and easy to read, making it a useful resource for anyone interested in advertising or marketing.
