Home » Marketing: An Introduction Plus MyMarketingLab with Pearson eText — Access Card Package (13th Edition)
Marketing: An Introduction Plus MyMarketingLab with Pearson eText — Access Card Package (13th Edition)

Marketing: An Introduction Plus MyMarketingLab with Pearson eText — Access Card Package (13th Edition) PDF

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“Marketing: An Introduction” is a comprehensive textbook that provides an overview of the fundamental principles and practices of marketing. The book is written by Gary Armstrong and Philip Kotler, two of the most prominent scholars in the field of marketing.

The textbook is organized into four main sections, each of which covers a different aspect of marketing. The first section focuses on understanding the marketing process, including topics such as marketing research, consumer behavior, and target marketing. The second section covers product development and branding, while the third section discusses pricing strategies and distribution channels. The final section of the book is dedicated to marketing communications, including advertising, public relations, and personal selling.

The 13th edition of “Marketing: An Introduction” includes a number of features designed to help students learn and retain the material. These features include chapter-opening vignettes that illustrate real-world marketing situations, “Marketing Insight” boxes that provide in-depth analyses of key marketing concepts, and “Marketing in Action” boxes that showcase examples of successful marketing campaigns.

In addition to the textbook itself, the package also includes access to MyMarketingLab with Pearson eText, an online learning platform that offers a range of tools and resources for students. MyMarketingLab includes interactive quizzes, videos, and other multimedia resources, as well as personalized study plans and progress tracking tools.

Genere:Business & Finance
Author: ,
Total Pages: 672
Publishing Year: 2016
PDF Size: 99.56 MB
Language: English
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